Portfolio: Success Stories

Case: DUNO – Global Promotion of an Independent Designer Brand

  • Challenge: Entering the European and American markets with limited resources and lack of experience.
  • Solution:
    • Repositioned the brand’s visual identity and storytelling.
    • Developed social media advertising campaigns to establish connections with consumers.
    • Assisted the brand in participating in Italy’s Pitti Uomo Fashion Week, gaining extensive media coverage.
Results: Achieved a 50% increase in order volume following the brand’s debut in the international market.

Case: MINGA – The Rise of a Chinese Original Apparel Brand in the Local Market

  • Challenge: Facing intense competition in the domestic market, the brand lacked a differentiated positioning.
  • Solution:
    • Refined the brand’s core values, emphasizing the concept of “cultural heritage.”
    • Optimized online marketing strategies, leveraging short video platforms to engage deeply with consumers.
    • Organized pop-up store events to enhance consumer experiences.
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• Results: Increased brand awareness by 30% and achieved a 45% year-on-year growth in sales.

Case: YUANXIAN – International Expansion of a Chinese Luxury Footwear Brand

  • Challenge: Expanding into high-end overseas markets but lacking the ability to express the brand story for an international audience..
  • Solution:
    • Redesigned the brand’s visual language, combining traditional Chinese craftsmanship with modern aesthetics.
    • Planned international PR campaigns, collaborating with renowned global fashion media for promotions.
    • Facilitated participation in Paris Fashion Week, establishing a high-end brand image in the international market.
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• Results: Successfully entered the French and Italian markets, becoming a long-term partner of local high-end boutique stores.

Case: PARAJUMPERS – Diversification of a High-End Outdoor Brand

  • Challenge: In a highly competitive traditional outdoor apparel market, the brand aimed to attract more young consumers and expand into the lifestyle sector.
  • Solution:
    • Repositioned the brand’s core messaging, emphasizing the fusion of “functionality and fashion.”
    • Launched limited-edition collaborations with renowned streetwear brands to capture the attention of younger audiences.
    • Organized integrated online and offline marketing campaigns, including social media engagement and urban pop-up store exhibitions.
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• Results: Significantly increased brand recognition among younger demographics, achieving a 20% growth in sales and successfully entering new niche markets.